• Conduct primary & secondary
research on target market situation revealing
key issues, trends & developments
• Conduct competitor intelligence
through investigation and analysis
• Identify COG requirements based
on reimbursement landscape
• Investigate device’s “marketability” and
intended use requirements
• Prepare Market Requirements
Definition (MRD) including market specifications,
customer performance requirements, clinical
applications and possible risks
• Value product and business
(market potential and financial analysis)
• Recommend optimal clinical
development plan
